Tailored Salesforce solution drives market penetration for medical device manufacturer
Benvenue Medical, Inc., located in Santa Clara, Calif., is a medical device manufacturer. The company has provided next-generation, minimally-invasive systems for spine repair that combine expandable implants with novel delivery instruments to provide enduring functional benefits for patients since 2004.
Our Salesforce case studies show customers what they can expect if they hire SPAR Solutions. Each case study follows a similar structure to show businesses how our process reached a desired conclusion.
As you’ll see below, we’ve analyzed our successfully delivered project with Benvenue Medical and broken down our path in three simple steps: Challenge, Solution and Results:
Benvenue Medical, a medical device manufacturer, wanted to kickstart its sales organization and needed a solution that would scale to support business growth plans.
Benvenue sought a solution that would propel its go-to-market strategy and its ability to obtain funding from investors. It needed a solution that enabled case-driven sales forecasting.
The company required a mechanism for prospecting, screening and onboarding physicians best suited for Benvenue products.
Benvenue needed to integrate its existing ERP system and its master data with a new system to enable accurate reporting and visibility across business units.
SPAR Solutions deployed Salesforce’s Sales Cloud Enterprise Edition for Benvenue’s sales team.
We implemented a physician-screening process with custom-built questionnaires and approval processes.
We delivered a custom-opportunity management solution to allow Benvenue’s sales team to easily forecast case volumes by product line.
Reps and training teams used Force.com solutions to track physician training and reporting, which also supports regulatory requirements.
We built custom dashboards, reports and analytics that provided key metrics on sales rep activity, forecasts, sales performance and physician facility metrics leveraging big-data technologies.
SPAR Solutions is now deploying Salesforce1 with customized screens to enable mobile functionality of solution.
With Salesforce, Benvenue’s competitive advantage has drastically improved, enabling its sales team to focus on market penetration.
The tailored implementation and reporting delivered by SPAR Solutions was an important factor in the VC funding process.
Benvenue’s sales organization has grown by 250 percent since implementing Salesforce, and there are current plans for the company to expand its usage of Salesforce to other lines of business.
SPAR Solutions helped Benvenue with its consolidated prospect and customer information, enabling greater visibility into lead generation and pipeline.
Benvenue’s new Salesforce1 mobile app allows reps to easily manage critical activities and touchpoints and forecast product sales using iPads in the field.
Our Salesforce methodology
SPAR Solutions leverages the power of the Salesforce.com platform, mobility and analytics to help drive sales and manage your business. We go the extra mile to gain your trust and keep it by delivering:
- Automate sales processes.
- Focus on key accounts and prospects.
- Manage forecasts.
- Case scheduling.
- Customer service functions.
- Integrate CRM with ERP system.
- Manage and replenish Trunk Stock.
- Track internal/external training delivery.
- Continual regulatory compliance.