On Sept 2nd, in a pre-Dreamforce 2015 announcement, Salesforce.com finally took the wraps off their new target industry: the Healthcare vertical. The announcement confirmed recent persistent rumors about its intentions to break into the healthcare market. The software-as-a-service suite features "patient relationship management" tools – … [Read more...]
Salesforce.com’s Health Cloud for PRM – what the doctor prescribed!
Getting ROI from your CRM technology
[fusion_text]Make your CRM technology pay for itself Many organizations are frequently challenged when they think about the budgeting process for implementing or revamping their CRM solution. With smaller and smaller sales and marketing teams, the budget for systems keeps shrinking as well. Operating in this context is clearly not very easy for … [Read more...]
Systems Integration – Connecting the dots
[fusion_text] CRM-ERP-Systems Integration challenges and approaches When you are looking for the ultimate level of success with your CRM solution, invariably the vision is always about having access to unified customer and prospect information in a single system. Sales & Marketing, Customer service, engineering and finance are all areas … [Read more...]